Creating an AR application for marketing, partnership, and winning an award at the competition
Client: Tomorrow Conference
Technology: WebAR
What we did: Design, Development, Partnership
We are proud of the strong collaboration and partnership we established with the leading IT conference in Europe - Tomorrow, held in Belgrade. We had the opportunity to showcase our AR/VR innovations from various industries and connect with many smart people.
Our collaboration with Tomorrow took two directions; we were conference partners for which we developed an intriguing AR application to promote the event. Additionally, we clinched the first place in a competition where only one winner was selected across four industries! After winning the award, they were impressed with our work and pioneering innovations, leading to the mutual expansion of our collaboration into a partnership. Our team had the chance to showcase our work at our booth.
The application was designed to attract the audience and expand marketing through location-based AR experiences. In several locations across the city, people could view a 3D model of an astronaut, the conference's emblem. Those who first captured it through a photo received tickets as a prize. Moreover, during the event, attendees could use a QR code in the summit hall and its surroundings to see the AR astronaut.
The competition was organized to select the best startup that would have the opportunity to have its booth in the competitive field of four industries: AI, gaming, metaverse, and blockchain. We were chosen as the best with our AR/VR solutions. It was a truly wonderful collaboration and an opportunity for our team to meet diverse people from different spheres and be part of such a significant event.